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BUG Insect ▸ Software bug MOUSE Mouse (animal) ▸ Computer mouse TOKEN Token (coin) ▸ Token (language model)BIAS Bias (prejudice) ▸ Bias (machine learning)TRANSFORMER Electrical transformer ▸ Transformer (deep learning)AGENT Agent (person) ▸ AI agent GROUNDING Grounding (punishment or electrical) ▸ Grounding (AI)EPOCH Epoch (era) ▸ Epoch (machine learning)INFERENCE Inference (logic) ▸ Inference (AI)DAEMON Daemon (mythology) ▸ Daemon (computing)MEMORY Memory (mind) ▸ Computer memory CACHE Cache (hidden store) ▸ Cache (computing)VIRUS Virus (biology) ▸ Computer virus PATCH Patch (fabric) ▸ Patch (computing)PING Ping (sound or sonar) ▸ Ping (networking)BRANCH Branch (tree) ▸ Branch (version control)PUSH Push (physical) ▸ Push (version control)SOCKET Socket (outlet or anatomy) ▸ Network socket TERMINAL Terminal (transport) ▸ Computer terminal KEY Key (lock) ▸ Key (cryptography)SEED Seed (botany) ▸ Random seed CLIENT Client (customer) ▸ Client (computing)FARM Farm ▸ Server farm TROLL Troll (folklore) ▸ Internet troll PHISH Fishing ▸ Phishing CRAWL Crawl (movement) ▸ Web crawl NET Net (mesh) ▸ The Net (internet)FOOTPRINT Footprint ▸ Memory footprint LEAK Leak (fluid) ▸ Memory leak EXCEPTION Exception (special case) ▸ Exception (programming)TREE Tree ▸ Tree (data structure)FEED Feed (animal) ▸ News feed HANDLE Handle (grip) ▸ Handle (username)ZOMBIE Zombie (folklore) ▸ Zombie (computing)CANARY Canary (bird) ▸ Canary release CLASS Class (school or society) ▸ Class (programming)CORE Core (center) ▸ Core (CPU)DECAY Decay (rot) ▸ Weight decay DOCK Dock (maritime) ▸ Dock (macOS)DRAWER Drawer (furniture) ▸ Navigation drawer BUG Insect ▸ Software bug MOUSE Mouse (animal) ▸ Computer mouse TOKEN Token (coin) ▸ Token (language model)BIAS Bias (prejudice) ▸ Bias (machine learning)TRANSFORMER Electrical transformer ▸ Transformer (deep learning)AGENT Agent (person) ▸ AI agent GROUNDING Grounding (punishment or electrical) ▸ Grounding (AI)EPOCH Epoch (era) ▸ Epoch (machine learning)INFERENCE Inference (logic) ▸ Inference (AI)DAEMON Daemon (mythology) ▸ Daemon (computing)MEMORY Memory (mind) ▸ Computer memory CACHE Cache (hidden store) ▸ Cache (computing)VIRUS Virus (biology) ▸ Computer virus PATCH Patch (fabric) ▸ Patch (computing)PING Ping (sound or sonar) ▸ Ping (networking)BRANCH Branch (tree) ▸ Branch (version control)PUSH Push (physical) ▸ Push (version control)SOCKET Socket (outlet or anatomy) ▸ Network socket TERMINAL Terminal (transport) ▸ Computer terminal KEY Key (lock) ▸ Key (cryptography)SEED Seed (botany) ▸ Random seed CLIENT Client (customer) ▸ Client (computing)FARM Farm ▸ Server farm TROLL Troll (folklore) ▸ Internet troll PHISH Fishing ▸ Phishing CRAWL Crawl (movement) ▸ Web crawl NET Net (mesh) ▸ The Net (internet)FOOTPRINT Footprint ▸ Memory footprint LEAK Leak (fluid) ▸ Memory leak EXCEPTION Exception (special case) ▸ Exception (programming)TREE Tree ▸ Tree (data structure)FEED Feed (animal) ▸ News feed HANDLE Handle (grip) ▸ Handle (username)ZOMBIE Zombie (folklore) ▸ Zombie (computing)CANARY Canary (bird) ▸ Canary release CLASS Class (school or society) ▸ Class (programming)CORE Core (center) ▸ Core (CPU)DECAY Decay (rot) ▸ Weight decay DOCK Dock (maritime) ▸ Dock (macOS)DRAWER Drawer (furniture) ▸ Navigation drawer

Original · left

Social influence

First in use: the 1600s

Duplicate · right

Influencer marketing

First in use: the 2000s

Influencer / Social influence / Influencer marketing

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Canonical todayMeasuring…

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Duplicate share · 12 mo—

Last crossover—

Colour keyGrey · original meaningGreen · duplicate meaningAmber · contested (40–60%)How colours work

Persuasion vs. sponsored posts.

Which meaning of Influencer is the original, and which one is the duplicate riding on its name? Social influence came first (the 1600s). Influencer marketing arrived in the 2000s. The data below shows which one owns the word now.

Wikipedia pageviews since 2015

Social influenceInfluencer marketing

English Wikipedia pageviews since July 2015 load here.

Duplicate's share of attention

Green line = duplicate's % · above 60 it owns the word · below 40 the original does

The case for each meaning

Sourced definitions, usage stats and quotes

Original · the 1600s

Social influence

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Duplicate · the 2000s

Influencer marketing

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More duplicated terms

Internet & gaming culture

Mirror · Mirror (computing)Leech · Leech (computing)Lurk · Lurker (online)Troll · Internet troll Flame · Flaming (internet)Spam · Spam (electronic)Crawl · Web crawl Spider · Spider (web crawler)Web · World Wide Web Net · The Net (internet)Feed · News feed Handle · Handle (username)Ghost · Ghost (disk imaging and ghosting)Link · Hyperlink Post · POST (HTTP)Like · Like button Follow · Follow (social media)Share · Share button