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BUG Insect ▸ Software bug MOUSE Mouse (animal) ▸ Computer mouse TOKEN Token (coin) ▸ Token (language model)BIAS Bias (prejudice) ▸ Bias (machine learning)TRANSFORMER Electrical transformer ▸ Transformer (deep learning)AGENT Agent (person) ▸ AI agent GROUNDING Grounding (punishment or electrical) ▸ Grounding (AI)EPOCH Epoch (era) ▸ Epoch (machine learning)INFERENCE Inference (logic) ▸ Inference (AI)DAEMON Daemon (mythology) ▸ Daemon (computing)MEMORY Memory (mind) ▸ Computer memory CACHE Cache (hidden store) ▸ Cache (computing)VIRUS Virus (biology) ▸ Computer virus PATCH Patch (fabric) ▸ Patch (computing)PING Ping (sound or sonar) ▸ Ping (networking)BRANCH Branch (tree) ▸ Branch (version control)PUSH Push (physical) ▸ Push (version control)SOCKET Socket (outlet or anatomy) ▸ Network socket TERMINAL Terminal (transport) ▸ Computer terminal KEY Key (lock) ▸ Key (cryptography)SEED Seed (botany) ▸ Random seed CLIENT Client (customer) ▸ Client (computing)FARM Farm ▸ Server farm TROLL Troll (folklore) ▸ Internet troll PHISH Fishing ▸ Phishing CRAWL Crawl (movement) ▸ Web crawl NET Net (mesh) ▸ The Net (internet)FOOTPRINT Footprint ▸ Memory footprint LEAK Leak (fluid) ▸ Memory leak EXCEPTION Exception (special case) ▸ Exception (programming)TREE Tree ▸ Tree (data structure)FEED Feed (animal) ▸ News feed HANDLE Handle (grip) ▸ Handle (username)ZOMBIE Zombie (folklore) ▸ Zombie (computing)CANARY Canary (bird) ▸ Canary release CLASS Class (school or society) ▸ Class (programming)CORE Core (center) ▸ Core (CPU)DECAY Decay (rot) ▸ Weight decay DOCK Dock (maritime) ▸ Dock (macOS)DRAWER Drawer (furniture) ▸ Navigation drawer BUG Insect ▸ Software bug MOUSE Mouse (animal) ▸ Computer mouse TOKEN Token (coin) ▸ Token (language model)BIAS Bias (prejudice) ▸ Bias (machine learning)TRANSFORMER Electrical transformer ▸ Transformer (deep learning)AGENT Agent (person) ▸ AI agent GROUNDING Grounding (punishment or electrical) ▸ Grounding (AI)EPOCH Epoch (era) ▸ Epoch (machine learning)INFERENCE Inference (logic) ▸ Inference (AI)DAEMON Daemon (mythology) ▸ Daemon (computing)MEMORY Memory (mind) ▸ Computer memory CACHE Cache (hidden store) ▸ Cache (computing)VIRUS Virus (biology) ▸ Computer virus PATCH Patch (fabric) ▸ Patch (computing)PING Ping (sound or sonar) ▸ Ping (networking)BRANCH Branch (tree) ▸ Branch (version control)PUSH Push (physical) ▸ Push (version control)SOCKET Socket (outlet or anatomy) ▸ Network socket TERMINAL Terminal (transport) ▸ Computer terminal KEY Key (lock) ▸ Key (cryptography)SEED Seed (botany) ▸ Random seed CLIENT Client (customer) ▸ Client (computing)FARM Farm ▸ Server farm TROLL Troll (folklore) ▸ Internet troll PHISH Fishing ▸ Phishing CRAWL Crawl (movement) ▸ Web crawl NET Net (mesh) ▸ The Net (internet)FOOTPRINT Footprint ▸ Memory footprint LEAK Leak (fluid) ▸ Memory leak EXCEPTION Exception (special case) ▸ Exception (programming)TREE Tree ▸ Tree (data structure)FEED Feed (animal) ▸ News feed HANDLE Handle (grip) ▸ Handle (username)ZOMBIE Zombie (folklore) ▸ Zombie (computing)CANARY Canary (bird) ▸ Canary release CLASS Class (school or society) ▸ Class (programming)CORE Core (center) ▸ Core (CPU)DECAY Decay (rot) ▸ Weight decay DOCK Dock (maritime) ▸ Dock (macOS)DRAWER Drawer (furniture) ▸ Navigation drawer

Original · left

Persona (theatre)

The mask or role a person presents to others, from the Latin for a theatre mask.

First in use: ancient / pre-modern

Duplicate · right

Persona (user experience)

A fictional user archetype that design teams use to guide product decisions.

First in use: c. 1999

Persona / Persona (theatre) / Persona (user experience)

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Canonical todayMeasuring…

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Duplicate share · 12 mo—

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Colour keyGrey · original meaningGreen · duplicate meaningAmber · contested (40–60%)How colours work

Theatre masks vs. Alan Cooper's user archetypes.

Which meaning of Persona is the original, and which one is the duplicate riding on its name? Persona (theatre) came first (ancient / pre-modern). Persona (user experience) arrived in 1999. The data below shows which one owns the word now.

Wikipedia pageviews since 2015

Persona (theatre)Persona (user experience)

English Wikipedia pageviews since July 2015 load here.

Duplicate's share of attention

Green line = duplicate's % · above 60 it owns the word · below 40 the original does

The case for each meaning

Sourced definitions, usage stats and quotes

Original · ancient / pre-modern

Persona (theatre)

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Duplicate · c. 1999

Persona (user experience)

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More duplicated terms

Design & UX

Window · Window (computing)Wall · Wall (Facebook)Profile · User profile Breadcrumb · Breadcrumb navigation Carousel · Carousel (UI)Clipboard · Clipboard (computing)Cursor · Cursor (user interface)Desktop · Desktop (GUI)Dock · Dock (macOS)Drawer · Navigation drawer Paint · Paint (browser rendering)Pane · Pane (UI)Pin · Pin (UI)Sprite · Sprite (computer graphics)Render · Rendering (computer graphics)Ribbon · Ribbon (UI)Hamburger · Hamburger menu Toast · Toast notification