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Original · left

Tartan

First in use: ancient / pre-modern
Duplicate · right

Plaid Inc.

First in use: c. 2013

Plaid / Tartan / Plaid Inc.

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Canonical todayMeasuring…
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Duplicate share · 12 mo—
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Colour keyGrey · original meaningGreen · duplicate meaningAmber · contested (40–60%)How colours work

Scottish cloth vs. bank-data APIs.

Which meaning of Plaid is the original, and which one is the duplicate riding on its name? Tartan came first (ancient / pre-modern). Plaid Inc. arrived in 2013. The data below shows which one owns the word now.

Wikipedia pageviews since 2015

TartanPlaid Inc.
English Wikipedia pageviews since July 2015 load here.

Duplicate's share of attention

Green line = duplicate's % · above 60 it owns the word · below 40 the original does

Share-of-attention line loads here.

The case for each meaning

Sourced definitions, usage stats and quotes

Original · ancient / pre-modern

Tartan

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Duplicate · c. 2013

Plaid Inc.

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More duplicated terms

Business & startups