| 1 | Euphoria | Euphoria ▸ Euphoria (American TV series) | 8.2M | 97% | Duplicate dominant |
| 2 | Avatar | Avatar (Hinduism) ▸ Avatar (film) | 4.5M | 95% | Duplicate dominant |
| 3 | Netflix | Net + flicks (movies) ▸ Netflix | 3.7M | 80% | Duplicate dominant |
| 4 | Severance | Severance (pay) ▸ Severance (TV series) | 3.3M | 99% | Duplicate dominant |
| 5 | Disney | Walt Disney ▸ Disney+ | 2.8M | 26% | Original holds |
| 6 | Inception | Inception (beginning) ▸ Inception | 2.1M | 100% | Duplicate dominant |
| 7 | Wednesday | Wednesday ▸ Wednesday (TV series) | 2.1M | 93% | Duplicate dominant |
| 8 | Matrix | Matrix (mathematics) ▸ The Matrix | 2.0M | 83% | Duplicate dominant |
| 9 | Succession | Order of succession ▸ Succession (TV series) | 1.9M | 97% | Duplicate dominant |
| 10 | Friends | Friendship ▸ Friends | 1.9M | 92% | Duplicate dominant |
| 11 | Barbie | Barbie (doll) ▸ Barbie (film) | 1.8M | 73% | Duplicate dominant |
| 12 | Dune | Dune ▸ Dune (novel) | 1.4M | 91% | Duplicate dominant |
| 13 | Squid Game | Squid (game) ▸ Squid Game | 1.2M | 97% | Duplicate dominant |
| 14 | Lost | Lost (emotion) ▸ Lost (TV series) | 1.1M | 99% | Duplicate dominant |
| 15 | Prime | Prime number ▸ Amazon Prime | 972K | 36% | Original holds |
| 16 | Podcast | Pod (iPod) ▸ Podcast | 950K | 37% | Original holds |
| 17 | Hulu | Hulu (Mandarin gourd) ▸ Hulu | 925K | 72% | Duplicate dominant |
| 18 | Stream | Stream (water) ▸ Streaming media | 424K | 74% | Duplicate dominant |
| 19 | Vine | Vine (plant) ▸ Vine (service) | 424K | 79% | Duplicate dominant |
| 20 | Siri | Siri (name) ▸ Siri | 318K | 97% | Duplicate dominant |
| 21 | Foundation | Foundation (engineering) ▸ Foundation (Asimov) | 294K | 86% | Duplicate dominant |
| 22 | Cortana | Cortana (Halo) ▸ Cortana (virtual assistant) | 220K | 53% | Contested |
| 23 | Pilot | Pilot (aviator) ▸ Pilot (TV) | 216K | 65% | Duplicate dominant |
| 24 | Ring | Ring (jewellery) ▸ Ring (company) | 209K | 83% | Duplicate dominant |
| 25 | Alexa | Alexa (name) ▸ Amazon Alexa | 204K | 94% | Duplicate dominant |
| 26 | Nest | Bird nest ▸ Google Nest | 129K | 66% | Duplicate dominant |
| 27 | Spoiler | Spoiler (car part) ▸ Spoiler (media) | 91K | 60% | Duplicate dominant |
| 28 | Trailer | Trailer (vehicle) ▸ Trailer (promotion) | 87K | 57% | Contested |
| 29 | Binge | Binge (excess) ▸ Binge-watching | 68K | 50% | Contested |